trade name middle name author's name linguistic unit last name assumed name company name nom de guerre patronym file name computer file name computer filename cognomen designation matronymic language unit metronymic hypocorism place name pet name title eponym street name brand name misnomer forename given name nickname signature denomination domain name appellative false name anonym alias surname pseudonym writer's name first name appellation brand filename marque toponym Doing Business As DBA family name patronymic fictitious name agnomen

style entitle tag address rename title baptise baptize dub refer christen term nickname label call

announce itemize list denote refer number enumerate recite identify itemise

reputation repute

nominate appoint rename charge make

nominate appoint constitute plant found co-opt establish pack institute

fix specify limit set determine define

remember mention speak of the devil advert appeal bring up raise refer namedrop mean quote touch on commend drag up think of cite have in mind cross-refer invoke dredge up

name tag price tag ticket dog tag label

trademark point calibrate badge code attach brandmark mark label brand