appealing to personal considerations (rather than to fact or reason)
sultan of Syria and Egypt; reconquered Jerusalem from the Christians in 1187 but was defeated by Richard Coeur de Lion in 1191 (1137-1193)
with little or no preparation or forethought
said or done without having been planned or written in advance
remark made spontaneously without prior preparation
a public promotion of some product or service
in the Christian era; used before dates after the supposed year Christ was born
